The biggest potential obstacle would be a delay in the mobile app development. We are working with an outside contractor to develop e-commerce functionalities to take orders and payments, the back end database, the 3D try-on, and the digital ring sizer for our app. Augmented reality and object tracking are relatively new technologies.
All proceeds from Kickstarter will be used for mobile app development and building a team to tackle both the B2C (Consumer-side) and B2B (Commercial-side) aspects of our new startup. We will also use the funds toward our robust R&D department to ensure that our company stays ahead of the curve in additive manufacturing and 3D printing technology.